Issue: April 2005
Dear Reader, in today's newsletter you will find the following topics:     I-D Media on rank six among biggest new media service providers   Deutsche Telekom assigns I-D Media with opening celebration   I-D Media client Winston puts winners on journey around the world   "Camel Life Experience 2005" realised by I-D Media   I-D Media on rank six among biggest new media service providers In a ranking published today stating the biggest new media service providers in Germany, the New Media Ranking, I-D Media is on sixth position. Compared with the preceding year, the Berlin marketing agency could make up for four positions. This is the sixth time the New Media Service Ranking was published by the Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW), the newspaper HORIZONT, the magazine W&V and the Hightext-Publishing House. Indicators were the fee turnover earned in Germany in the previous year as well as the number of salaried employees.   Deutsche Telekom assigns I-D Media with opening celebration Last Monday the fifth innovation summit, called by the "Partners for Innovation", took place in Deutsche Telekom's representation office in Berlin. The initiative, which was started by Chancellor Gerhard Schröder, presently counts more than 300 members, among them experts from politics, economy, science and labour unions. Deutsche Telekom's Chairman of the Board, Kai Uwe Ricke, also is a member of the innovation network. I-D Media, looking back on a longtime partnership with Deutsche Telekom, was charged with the realisation of Ricke's multimedia presentation at the summit meeting. Following the summit, Deutsche Telekom celebrated the opening of the "Deutsche Telekom Laboratories". Innovative ideas will be developed and realised in this centre for research and development. For the opening event I-D Media designed the entire room installation as well as three exhibits. The thematic worlds "The Web of the Future", "E-Learning", E-Health" und "Football World Championship 2006" could be experienced interactively by the guests with the help of new communication services, soon part of Deutsche Telekom's range. The procedure of the Laboratories' opening event by Chancellor Schröder and Kai Uwe Ricke was also put on by I-D Media. With the realisation of this event I-D Media could impressively demonstrate its abilities in this sector and also its wide variety of skills.   I-D Media client Winston puts winners on journey around the world For the Swiss tobacco brand Winston, part of Japan Tobacco International (JTI), I-D Media AG has created a new promotion. The "Tour of Taste" started on www.winston.ch. The Users take part in the lottery of a journey around the world which focuses on the culinary delights at foreign places. Besides, a weekly winner is chosen who will enjoy a six-course menu at home cooked by a famous chef. There are also daily raffles of shopping tokens which noticeably increases user loyalty. The "Tour of Taste" is the third promotion within one year I-D Media has planned and put into practise for Winston. The success of the marketing campaign shows in the recently reached record of 10.000 registered users in Switzerland, accompanied by an invigorated customer loyalty.   "Camel Life Experience 2005" realised by I-D Media For Camel Germany I-D Media has also started another BTL-promotion. With "Camel Life Experience 2005" the participants can make an intriguing new experience at one of ten worldwide destinations. On ten to 14 days, ten three-party teams explore the world with the eyes of an insider. They fly their own airplane over Cape Town or create clothes with a fashion designer in Melbourne. The promotion's motto: Discover with Camel what is behind the obvious and simply experience more. I-D Media created for Camel, who started the new campaign a couple of months ago, an entire new design for the internet platform www.camel.de The Berlin marketing agency is also responsible for the concept and organisation of the "Camel Life Experience 2005" as well as the BTL-communication. Since almost three years I-D Media has been proving its experience and know-how in the development and realisation of cross-media marketing concepts for Camel.   I-D Media AG in Berlin, Germany, is a leading European provider of integrated solutions for marketing und technology. The business activities comprise strategic consulting, creative conception, design und production of integrated communication solutions, as well as their integration in existing systems. With 15 years experience in the market, I-D Media works for international clients such as Deutsche Telekom, T-Mobile, Swatch Group, Japan Tobacco International, Renault and the Financial Times.